How To Use Performance Marketing Software For Email Campaign Optimization
How To Use Performance Marketing Software For Email Campaign Optimization
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Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a way to boost their data collection processes. While it requires more technical knowledge than regular GTM and may present added prices, it can cause higher precision and more trustworthy information
Pixel tracking uses an item of code to sign up conversions on your site. It's easy to establish and much less susceptible to ad blockers.
1. More exact data
The conventional method of tracking conversions on an internet site, making use of pixels, is having trouble with transforming web browser privacy plans. This suggests that the data being sent to Google Advertisements, Facebook Manager and other systems is much less accurate than it should be.
Server-side monitoring is a much more secure alternative that assists to bypass these restrictions, as it's filled from your own domain and dealt with as first-party code, implying it's less most likely to be affected by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of individual journeys throughout channels.
On top of that, this kind of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based tracking. This adaptability provides marketing professionals more possession over the data they send, and makes it less complicated to abide by various data regulations. It's likewise a whole lot less at risk to fraud, as it's harder for fraudulent stars to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking enables organizations to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can help marketing professionals make more educated advertising and marketing decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for companies to bypass these restrictions and provide accurate, constant information that is much less susceptible to interference.
This sort of monitoring also enables services to track conversions that happen outside of the website, like call and in-store purchases. This is essential considering that brand-new privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trustworthy for organizations seeking to adapt to these changes.
3. Less susceptible to fraudulence
Server-side monitoring makes it possible for businesses to manipulate data payloads before it reaches third party endpoints, enhancing protection and personal privacy. This is specifically important as different browsers and platforms increasingly change exactly how they deal with cookies. For instance, in iphone 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that took place beyond your internet site.
On top of that, server-side monitoring allows you to catch individual data directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your web site's web server what events to tape-record. This data is then sent to analytics devices like Google Analytics and Facebook Organization. It's additionally display ad optimization made use of to activate event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to gather data from users.
4. Easier to apply
Server-side monitoring is an information collection process that happens on the website's very own web server, bypassing web browser limitations. This means that information collected by the website/app is first sent out to the web server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it lowers the extent of data management and offers companies much more control over transmission, making it generally more reputable. Because of this, it's less vulnerable to information difficulties caused by points like a damaged connection or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the server. This permits you to have even more accurate information and assists ensure conformity with privacy laws such as GDPR. Additionally, it also stays clear of the tracking limitations enforced by browsers and advertisement blockers.